Mary Rose (Insinga) Barrett
About Mary Rose (Insinga) Barrett
Mary Rose (Insinga) Barrett serves as the Senior Vice President of Integrated Media Strategy at Current Global, where she has worked since 2024. She has extensive experience in brand strategy and marketing across various industries, having held multiple roles at Zeno Group and other organizations.
Work at Current Global
Mary Rose Barrett serves as the Senior Vice President of Integrated Media Strategy at Current Global. She has held this position since 2024, contributing her expertise in media strategy to the organization for seven months. In this role, she focuses on integrating media strategies to enhance brand visibility and engagement.
Previous Experience at Zeno Group
Barrett has extensive experience at Zeno Group, where she progressed through various roles from 2014 to 2019. She began as an Account Executive and advanced to Senior Account Executive over three years. Following this, she served as Account Supervisor for two years and then as Director of Integrated Brand Marketing for one year. In 2021, she held the position of Vice President, Integrated Brand Solutions for seven months.
Education and Expertise
Barrett holds a Master of Business Administration (MBA) from Syracuse University's Martin J. Whitman School of Management, where she studied Entrepreneurship from 2019 to 2021. She also earned a Bachelor's degree in Communication and Media Studies from SUNY Oneonta. Additionally, she completed a professional development course at New York University focused on Building Brands with Purpose in 2018. Barrett is a licensed New York State Insurance Agent, having studied Personal Lines of Insurance at Pohs Institute.
Background in Public Relations and Marketing
Before her tenure at Current Global, Barrett worked in various roles in public relations and marketing. She was a Public Relations Associate at Peppercomm in 2014 and later served as a Brand Marketing Manager at Daily Harvest from 2021 to 2024. Additionally, she contributed to the Girl Scouts of the USA as a Leadership Advisory Board Member from 2020 to 2021.
Professional Philosophy and Interests
Barrett is motivated by the principles of triple bottom line brands, emphasizing social, environmental, and financial performance. She possesses expertise in brand strategy, creative storytelling, and go-to-market strategies across multiple industries. Her professional approach is guided by empathy and accessibility, and she is passionate about reimagining the future of the food system through storytelling. Barrett also values teaching and helping others achieve their goals.