Michael Fair
About Michael Fair
Michael Fair serves as the Executive Vice President of Strategic Planning at Current Global, bringing extensive experience from previous roles at notable firms such as Weber Shandwick and VMLY&R. He is also an advocate for mental health and wellness, serving on the boards of several non-profit organizations.
Work at Current Global
Michael Fair serves as the Executive Vice President of Strategic Planning at Current Global. He has held this position since 2023, contributing to the company's strategic initiatives in Chicago, Illinois. His role involves overseeing strategic planning efforts and aligning them with the company's goals.
Previous Experience in Strategic Planning
Prior to his current role, Michael Fair worked at VMLY&R as Executive Director of Strategy and Insights from 2022 to 2023. He also held multiple positions at Weber Shandwick, including Senior Vice President of Brand Planning from 2020 to 2022 and Vice President of Brand Planning from 2019 to 2020. His earlier experience includes a role as Strategic Planning Director at FCB Chicago for five months in 2017.
Education and Expertise
Michael Fair studied at Michigan State University, earning a Bachelor of Arts in Business with a focus on Marketing from 2002 to 2006. He also completed a Technical Marketing Certificate at Startup Institute in 2014. In 2023, he achieved a certification in Diversity, Equity & Inclusion from Cornell University, enhancing his expertise in these critical areas.
Achievements in Campaign Strategy
Michael Fair led the strategy for the award-winning TWIX Kicks Cookies & Crème campaign for Mars, which received a 2021 Gold EFFIE in the Brand Experience / Shopper & Commerce category. This recognition highlights his capability in developing impactful marketing strategies.
Involvement in Non-Profit Organizations
Michael Fair is actively involved in non-profit organizations. He serves on the board of The Healing, a mental health and wellness non-profit focused on supporting BIPOC men. Additionally, he is a board member for The Sean Anderson Foundation, a youth-focused organization founded by Big Sean. His advocacy emphasizes mental health, wellness, and social impact.