A K.
About A K.
A K is the Creative Head at Cvent in Gurgaon, India, where they have worked since 2018. With over 15 years of experience in marketing communications and creative strategy, A K has held various leadership roles in notable companies including Accenture and Tech Mahindra.
Work at Cvent
Currently, A K. serves as the Creative Head at Cvent, a position held since 2018. In this role, A K. leads creative initiatives and campaigns, focusing on marketing programs that span multiple geographies. The position is based in Gurgaon, India, and involves overseeing various aspects of creative strategy and execution.
Previous Experience in Marketing Communications
Before joining Cvent, A K. accumulated significant experience in marketing communications. A K. worked at Tech Mahindra as Assistant Manager of Marketing Communications for 10 months in 2008. Prior to that, A K. held several roles at Accenture Services Pvt. Ltd., including Senior Manager for Design Lead in Marketing Services from 2014 to 2017, and Senior Manager for Team Lead-Design in Marketing Shared Services from 2011 to 2014.
Background in Creative Strategy and Development
A K. possesses a strong background in Creative Strategy and Development, Brand Management, and Corporate Branding. This expertise spans various industries, including Advertising, Management Consulting, IT, and Automotive. A K. has demonstrated the ability to manage teams in demanding creative environments, ensuring effective collaboration across art direction, web, and interactive media.
Career Progression in Corporate Communications
A K.'s career in corporate communications began at Hero Mindmine as Senior Executive in Marketing Communications from 2005 to 2007. Following this, A K. worked at Motherson Sumi Systems Limited as Assistant Manager of Corporate Communications for five months in 2007. This progression highlights A K.'s continuous growth in the field of marketing and communications.
Early Career in Graphics and Animation
A K. began the professional journey at Showtime Events (India) Pvt. Ltd. as an Executive in Graphics and Laser Animations from 2001 to 2005. This early experience laid the foundation for A K.'s expertise in creative design and marketing communications, contributing to a well-rounded skill set in the industry.