Aditi Malik
About Aditi Malik
Aditi Malik is a Marketing Specialist focused on Customer Advocacy at Cvent, where she has worked since 2023. She has previous experience in various marketing and human resources roles across several companies, including GreenTree Advisory Services and EY.
Current Role at Cvent
Aditi Malik serves as a Marketing Specialist in Customer Advocacy at Cvent since 2023. In this role, she leads content creation and monthly campaign development for Cvent's customer advocate platform, known as Cvent Celebrity, which is powered by Influitive. Aditi is responsible for maintaining the content calendar and coordinating advocacy activities across various teams within the organization. Her work involves collaborating with cross-functional teams to identify and amplify customer advocate stories through different mediums, including testimonials, speaking engagements, and case studies.
Previous Experience in Marketing and Branding
Prior to her current position, Aditi Malik held several roles in marketing and branding. She worked as a Branding and Communication Executive at Ozone Group from 2022 to 2023, where she contributed to branding initiatives. In 2023, she served as a Senior Associate - Brand Strategist at Broadway Infotech for two months. Additionally, Aditi gained experience as a Marketing Intern at Edgenus Talent Incubation Pvt. Ltd in 2021, where she worked for five months. Her early career also includes an internship at EY in 2022 and a role as a Human Resources Intern at GreenTree Advisory Services Pvt Ltd in 2021.
Education and Academic Background
Aditi Malik completed her Bachelor of Business Administration (BBA) at Delhi Technological University (formerly DCE) from 2019 to 2022. Her studies focused on Business Administration and Management, providing her with a solid foundation in business principles and practices. This educational background supports her current role in marketing and customer advocacy.
Leadership and Team Involvement
Aditi Malik has demonstrated leadership skills through her involvement in various organizations. She served as Secretary for SHIDDAT: Music Society of USME, DTU from 2021 to 2022, where she contributed to the society's activities and initiatives. Additionally, she was a PR Team Member at AESTHETIC - The Art & Design Club DTU, East Campus in 2020, where she participated in public relations efforts.