Alex Platia
About Alex Platia
Alex Platia serves as the Director of Product Marketing at Cvent, where he has worked since 2021. He holds a BS in Business Administration from Washington and Lee University and has expertise in marketing automation and B2B marketing strategies.
Current Role at Cvent
Alex Platia currently serves as the Director of Product Marketing at Cvent, a position he has held since 2021. In this role, he focuses on product marketing strategies and initiatives within the company. His work is based in Washington, District of Columbia, United States. He has been instrumental in shaping the marketing direction for Cvent's product offerings.
Previous Experience at Cvent
Before his current role, Alex Platia held multiple positions at Cvent. He worked as a Senior Manager of Customer Marketing from 2017 to 2021, where he developed marketing strategies to enhance customer engagement. Prior to that, he served as Manager of Customer Marketing from 2016 to 2017, contributing to the company's marketing efforts during that time.
Education and Expertise
Alex Platia earned a Bachelor of Science degree in Business Administration from Washington and Lee University, where he studied from 2004 to 2008. He also attended Georgetown Preparatory School from 2000 to 2004. His educational background complements his expertise in marketing automation and strategic partnerships, particularly within the Software as a Service (SaaS) industry.
Marketing Skills and Focus
Alex Platia possesses strong skills in lead and demand generation, focusing on B2B marketing strategies. He has a proven track record in utilizing Salesforce for business development and customer marketing initiatives. His expertise in these areas supports his effectiveness in driving marketing efforts and achieving business objectives.