Andrea Roland
About Andrea Roland
Andrea Roland serves as the Manager of Retention Analytics and Operations at Cvent, where she utilizes data analytics to drive revenue retention strategies. With a background in client services and operations across various companies, she has developed expertise in optimizing reporting and enhancing customer retention processes.
Work at Cvent
Andrea Roland currently serves as the Manager of Retention Analytics and Operations at Cvent. She has held this position since 2022, working remotely. In her role, she oversees a team of Retention Analysts who track closed-lost opportunities and provide data-driven insights to senior leadership. She focuses on developing and executing operations strategies that align with Revenue Operations to drive revenue retention.
Education and Expertise
Andrea Roland studied Data Analytics at Western Governors University, where she earned a Bachelor of Science (BS) degree. Additionally, she studied Business/Marketing at Lone Star College, obtaining a Professional Marketing Certificate. Her educational background supports her expertise in data analytics, customer experience operations, and retention strategies.
Professional Background
Andrea Roland has a diverse professional background, with experience in various roles across multiple companies. She worked as a Product Support Specialist at CT Lien Solutions from 2010 to 2012 and later held positions such as Client Services Supervisor at JANUS et Cie and Support Operations Manager at CTI Transportation, LLC. Her career also includes roles at Coinbase, J.Tyler Office Furniture, and Energy Market Exchange, where she focused on customer service and retention.
Achievements in Customer Retention
In her career, Andrea has developed and executed operations strategies for at-risk accounts, enhancing customer retention processes. She has led readiness projects that improve data capture for reporting and reduce revenue risk. Her ability to consolidate data from multiple sources into custom reports has improved efficiency and decision-making processes within her teams.
Team Leadership and Collaboration
Andrea Roland acts as a liaison between the Retention Analytics team and the development team, prioritizing tickets and collaborating on Salesforce enhancements. She utilizes data analytics to optimize reporting, enabling customer-facing representatives to meet and exceed quota attainment and commission targets. Her leadership in overseeing retention analysts demonstrates her commitment to data-driven decision-making.