Vaibhav Sekhsaria
About Vaibhav Sekhsaria
Vaibhav Sekhsaria is a Regional Marketing Manager with extensive experience in marketing strategies and initiatives. He holds an MBA in Marketing from SVKM's Narsee Monjee Institute of Management Studies and has worked with notable companies including Cvent and Zycus.
Work at Cvent
Vaibhav Sekhsaria has been serving as the Regional Marketing Manager at Cvent since 2018. In this role, he has implemented various marketing strategies to enhance the company's presence in the APAC and MEA markets. He has successfully launched a Pay-as-you-go module for a free trial product, aimed at increasing customer engagement. Additionally, he has focused on SEO and Conversion Rate Optimization (CRO) initiatives to drive traffic and leads from the Cvent Singapore website. His tenure at Cvent has been marked by a proactive approach to adapting marketing strategies, particularly during the COVID-19 pandemic.
Education and Expertise
Vaibhav Sekhsaria holds a Master of Business Administration (MBA) in Marketing from SVKM's Narsee Monjee Institute of Management Studies (NMIMS), where he studied from 2011 to 2013. Prior to this, he earned a Bachelor of Commerce (B.Com Hons.) degree from Ramjas College, University of Delhi, from 2008 to 2011. His educational background has equipped him with a solid foundation in marketing principles and business management, which he applies in his current role and previous positions.
Background
Before joining Cvent, Vaibhav Sekhsaria worked at Zycus as a Regional Marketing Manager from 2016 to 2018. He also held the position of Associate Manager - Marketing at Accelya Kale Solutions Limited from 2013 to 2016 in the Mumbai Area. His career has been characterized by a focus on regional marketing strategies and initiatives that cater to specific market needs, particularly in the Asian region. He began his academic journey at SPSEC, where he studied from 2004 to 2008.
Achievements
During his career, Vaibhav Sekhsaria has spearheaded significant initiatives, including the launch of the first-ever regional Event Industry Report in 2020. He has demonstrated the ability to quickly adapt marketing strategies to meet challenges, such as those posed by the COVID-19 pandemic, ensuring that his marketing efforts remain effective in changing environments. His work has contributed to enhanced visibility and engagement in the markets he serves.