Valerie Hurst
About Valerie Hurst
Valerie Hurst serves as the Principal Senior Account Executive at Cvent in New York, where she has worked since 2023. With extensive experience in sales and account management, she has held various roles in the hospitality and event management industries, demonstrating a strong track record in exceeding sales goals and building strategic partnerships.
Work at Cvent
Valerie Hurst currently serves as Principal Senior Account Executive at Cvent, a position she has held since 2023. In this role, she operates on-site in New York, United States, and engages with C-level decision-makers and procurement and marketing teams to discuss business value and establish partnerships for event cloud solutions. Prior to her current role, she worked at Cvent as an Enterprise Account Manager from 2020 to 2021 and as a Senior Enterprise Account Executive from 2021 to 2022, contributing to various sales initiatives.
Background in Hospitality Sales
Valerie Hurst has a robust background in hospitality sales, having held several key positions at The InterContinental New York Barclay. She served as Director of Group Sales for 10 months in 2019 and as Assistant Director of Group Sales for two years prior. Additionally, she worked as Senior Group Sales Manager at the same hotel for 11 months. Her experience also includes a role as Group Sales Manager at Denihan Hospitality Group from 2013 to 2016 and various positions at W Hotels, where she began her career in sales.
Education and Expertise
Valerie Hurst earned her Bachelor's degree in Communications from Pace University-New York, completing her studies from 2004 to 2008. This educational background has equipped her with the skills necessary for effective communication and relationship-building in her sales roles. Her expertise in sales strategy and account management has been demonstrated through her successful engagement with clients and internal teams.
Sales Achievements
In her current role at Cvent, Valerie Hurst has demonstrated significant sales success, surpassing sales goals by 155% in Q2 2023. She achieved this by closing the highest new logo deal for the enterprise team. Her ability to uncover potential business opportunities and foster collaborative relations with cross-functional teams has contributed to her effectiveness in driving sales and developing account plans.
Career Progression
Valerie Hurst's career progression reflects a consistent advancement in the sales domain within the hospitality and event management sectors. Starting as a Complex Sales Intern at W Hotels in 2008, she gained valuable experience that led to various roles, including Conference Service/Catering Coordinator and Sales Specialist. Over the years, she has transitioned through several sales management positions, ultimately leading to her current role at Cvent.