Onesmus Maina
About Onesmus Maina
Onesmus Maina is a Trade Development Representative at d.light in Embu, Kenya, where he has worked since 2020. He has a background in information technology and has held various roles in trade development and sales across multiple companies.
Work at d.light
Onesmus Maina has been employed at d.light as a Trade Development Representative since 2020, based in Embu, Kenya. In this role, he has focused on ensuring compliance with branding standards across all channels, thereby maintaining a consistent brand image for d.light products. He has played a significant role in activating new market channels, including schools, microfinance institutions (MFIs), non-governmental organizations (NGOs), and savings and credit cooperative organizations (SACCOs), which has contributed to the expansion of d.light's product reach.
Previous Experience
Before his current position at d.light, Onesmus Maina worked as a Distribution Sales Executive at d.light from 2018 to 2020 in Central Kenya. His earlier experience includes a role as a Trade Development Representative at Telkom Kenya from 2017 to 2018, where he contributed to the company's market presence in Embu. Additionally, he served as a Field Supervisor at Airtel Kenya for three months in 2016, focusing on distribution strategies.
Education and Expertise
Onesmus Maina holds a Bachelor's degree in Information Technology from Kenyatta University, which he completed from 2014 to 2018. He also studied at Rware College of Accounts and Business Studies, where he earned a diploma in Certified Information and Computer Technologies from 2013 to 2014. Furthermore, he obtained a diploma in Information Computer Technology Technician from the same institution, studying from 2013 to 2015.
Skills and Contributions
In his roles, Onesmus Maina has implemented strategies aimed at growing distribution width and depth, which has led to increased market penetration. He has conducted training and coaching sessions for Partner Product Leaders (PPLs) and Distributor Sales Agents, focusing on 'Know Your Customer' principles and d.light products. His reporting on trade performance and market intelligence has provided valuable insights for strategic decision-making within the organization.
Market Development Initiatives
Onesmus Maina has developed and executed in-market sales and promotion programs to support PPLs in achieving their sales targets. His efforts in activating new market channels and enhancing sales effectiveness have been crucial in expanding the reach of d.light products in various sectors, including education and community organizations.