Rashid Shaban
About Rashid Shaban
Rashid Shaban serves as the Regional Retention Manager at d.light, where he focuses on enhancing customer retention and reducing delinquency rates. He has a strong background in sales and management, with experience at various companies in Kenya and a solid educational foundation in business and management.
Current Role at d.light
Rashid Shaban serves as the Regional Retention Manager at d.light, where he has been employed since 2019. In this role, he focuses on enhancing customer retention and reducing delinquency rates through effective strategies. He facilitates regular meetings to align team performance with customer feedback, addressing challenges and implementing remedial plans. Rashid leads initiatives aimed at continuous improvement within the retention team and plays a key role in ensuring compliance with company processes and standards.
Previous Experience in Sales and Management
Rashid Shaban has extensive experience in sales and management across various organizations. He worked as an Area Sales Representative at Sun King for nine months in 2016, covering Migori and Homabay counties. He also served as a Sales Manager at Multichoice Kenya from 2016 to 2019, overseeing sales in Kisii, Nyamira, Kilgoris, and Ogembo. Prior to that, he was a Sales Associate at StarTimes Kenya for two years and briefly worked as a Sales Representative at Madison Insurance Company Kenya Ltd.
Education and Certifications
Rashid Shaban is pursuing a Bachelor's degree in Business Administration and Management at the University of Nairobi, having started his studies in 2017. He previously obtained a Higher National Diploma in Business Administration and Management from the same university, completing it in 2016. Additionally, he studied at the Kenya Bankers Association, where he earned certificates in Marketing & Business Communication and Legal Management in 2021.
Strategic Initiatives and Contributions
In his current role, Rashid has implemented a restructuring strategy for portfolios at risk, which has significantly enhanced customer retention. He developed a comprehensive FAQ and campaign approach in collaboration with retention teams to standardize customer interactions. His leadership in identifying and developing areas for continuous improvement has contributed to the overall effectiveness of the retention team.
Background and Early Education
Rashid Shaban completed his early education at Oriwo Boys High School. His foundational experiences in education and early career roles have shaped his approach to business management and customer retention strategies in his professional journey.