Ashley L. Smith
About Ashley L. Smith
Ashley L. Smith serves as the Paid Social Media Lead at DataCamp and also teaches yoga and meditation at Ashley Smith Yoga. With extensive experience in digital marketing and client solutions, she has worked for notable companies such as Havas Media UK, Facebook, and Merrill Lynch.
Work at DataCamp
Ashley L. Smith serves as the Paid Social Media Lead at DataCamp, a position she has held since 2022. In this role, she focuses on developing and implementing social media advertising strategies, particularly on Meta platforms such as Facebook and Instagram. Her responsibilities include managing campaigns, analyzing performance metrics, and optimizing content to enhance engagement and reach. Ashley's expertise in social media advertising contributes to DataCamp's mission of providing accessible data science education.
Previous Experience in Media and Advertising
Prior to her current role, Ashley L. Smith held several positions in the media and advertising sector. She worked at Havas Media UK as Digital Activation Director from 2014 to 2015 and served as a Client Solutions Manager at Facebook from 2015 to 2018. Her experience also includes roles at Neo@Ogilvy, Spark Foundry, and MFS Investment Management. Throughout her career, she has developed a strong foundation in account management, customer service, and sales, managing brands and agencies across US, UK, and EMEA markets.
Education and Expertise
Ashley L. Smith has a diverse educational background. She earned a Bachelor of Science degree in Finance, Marketing, and International Business from Northeastern University from 2005 to 2009. Additionally, she studied International Business & Law at The London School of Economics and Political Science (LSE) during a summer abroad in 2007. Ashley also pursued art studies at Studio Art Centers International Florence and completed a 200-hour Yoga Teacher Training at The Practice Bali in 2021, focusing on Traditional Hatha Yoga.
Consulting and Coaching Ventures
In addition to her roles in social media and advertising, Ashley L. Smith launched her own consulting and coaching businesses. These ventures allow her to apply her skills in resilience, creativity, and adaptability. Through her coaching, she provides guidance in areas related to yoga, breathwork, and meditation, enhancing her holistic approach to personal and professional development.
Background and Early Career
Ashley L. Smith began her career with various internships and co-op positions, including a role at Merrill Lynch as a Prime Brokerage Client Services Co-op in 2008. She also worked as a Marketing Communications Manager Co-op at MFS Investment Management in 2007. Her early experiences in the industry laid the groundwork for her later success in media and advertising, where she gained valuable insights into client relations and campaign management.