Melissa Terrell
About Melissa Terrell
Melissa Terrell serves as the Executive Vice President of Customer Experience at Dealerware, where she oversees the entire customer lifecycle. With a background in operations and marketing, she has held various leadership roles at companies such as Civitas Learning and Invodo.
Current Role at Dealerware
Melissa Terrell serves as the Executive Vice President of Customer Experience at Dealerware, a position she has held since 2023. In this role, she oversees the entire customer lifecycle from acquisition to loyalty. Her responsibilities include creating a seamless, data-informed customer journey that enhances both business outcomes and customer value. She leads a cross-functional team that encompasses Sales, Implementation, Account Management, Support, and Business Operations.
Previous Experience at Dealerware
Prior to her current role, Melissa Terrell held several positions at Dealerware. She worked as the Vice President of Customer Success from 2019 to 2021, and as the Director of Customer Success from 2017 to 2021. In these roles, she focused on improving customer satisfaction and success metrics, contributing to the overall growth of the company.
Career Background
Melissa Terrell has a diverse career history with experience in various roles. She worked at Civitas Learning in multiple capacities, including Director of Operations and Training, Client Success Manager, and Operations Manager for Partner Services, from 2014 to 2017. Her earlier experience includes positions at Invodo, where she served as Marketing Programs Manager, Marketing Coordinator, and Director of Program Management from 2008 to 2014. She also completed an internship at Texas Monthly in 2007.
Education and Expertise
Melissa Terrell studied at the Texas McCombs School of Business, where she earned a Bachelor of Business Administration (BBA) in Marketing from 2004 to 2008. Her educational background provides a strong foundation for her expertise in customer experience and marketing strategies.
Achievements and Recognition
In 2022, Melissa Terrell was recognized as a Transformational Leader, highlighting her impact in the field of customer experience. This recognition reflects her commitment to enhancing customer journeys and driving business success through effective leadership.