Patrick Campbell
About Patrick Campbell
Patrick Campbell Founder & CEO
Patrick Campbell is the Founder and CEO of ProfitWell. He has played a pivotal role in shaping the company's offerings, which include revenue automation products used by 30,000 companies. As the leader of ProfitWell, Campbell focuses on innovative strategies to optimize revenue from subscription services.
ProfitWell
ProfitWell, co-founded by Patrick Campbell, provides revenue automation products specifically designed for subscription-based companies. The company's tools assist businesses in maximizing their recurring revenue through strategic pricing and billing systems. To date, ProfitWell's products are utilized by 30,000 companies, showcasing a broad impact across various industries.
Revenue Optimization Strategies
Patrick Campbell is an advocate for dynamic pricing strategies to optimize revenue from subscriptions. He suggests changing pricing strategies regularly, ideally every quarter or month. He also recommends creating a pricing committee that includes members from sales, marketing, finance, and customer success or product marketing to ensure comprehensive decision-making. Campbell warns against excessive discounting, noting that discounts over 20% can double churn rates in B2B SaaS.
RevOps and Billing Systems
Patrick Campbell emphasizes the importance of a solid billing system for subscription companies. He believes that RevOps should integrate sales, marketing, and customer success operations. Campbell also recommends that RevOps professionals introduce a data layer and version control to pricing discussions. His insights on RevOps are aimed at ensuring that companies build strong customer relationships directly into their revenue models.
RevOps and Hops Podcast
Patrick Campbell hosts the RevOps and Hops podcast, where he discusses various strategies related to revenue operations and pricing for subscription services. Through the podcast, he shares his extensive knowledge and practical advice with a broader audience, helping listeners understand how to optimize their revenue operations.
Customer Insights Through Surveys
Under Patrick Campbell's leadership, ProfitWell has conducted around 70 million surveys to gather valuable customer insights. These surveys help businesses understand customer preferences and behavior, enabling them to make data-driven decisions regarding product features and pricing. Campbell's emphasis on customer feedback highlights the importance of understanding market trends and adapting strategies accordingly.