Adam Coates
About Adam Coates
Adam Coates serves as the Chief Revenue Officer at Decibel Cannabis Company, where he has worked since 2020. With a background in sales and operations at Labatt Breweries and a strong educational foundation in business, he has significantly contributed to Decibel's growth and market position.
Work at Decibel Cannabis
Adam Coates has been serving as the Chief Revenue Officer at Decibel Cannabis Company since 2020. In this role, he oversees the company's revenue strategies and initiatives, contributing to its growth in the cannabis industry. He has played a significant part in the international market expansion of Decibel's owned product brands. Coates also serves as the President of Prairie Records, Decibel's award-winning retail business, further enhancing the company's market presence.
Previous Experience at Labatt Breweries
Prior to joining Decibel Cannabis Company, Adam Coates held various positions at Labatt Breweries of Canada. He served as Vice President of Specialty Sales for one year, where he managed sales strategies across Canada. His career at Labatt included roles such as Sr. Manager of Finance, District Sales Manager for Southern Alberta, and Sales Operations Manager for Western Canada. Coates began his journey at Labatt as a Global Management Trainee, gaining foundational experience in the beverage industry.
Education and Expertise
Adam Coates holds a Bachelor’s degree in Management and Organizational Studies from Huron University, which he completed from 2006 to 2008. He furthered his education at Ivey Business School at Western University, obtaining a HBA in Business Administration from 2008 to 2010. His educational background equips him with a strong foundation in management and business strategies, which he applies in his roles within the cannabis and beverage industries.
Achievements in Revenue Growth
During his tenure at Decibel Cannabis Company, Adam Coates has led initiatives that resulted in industry-leading gross margins and EBITDA. He played a crucial role in scaling the company's net revenue from $0 to over $200 million. His efforts contributed to Decibel becoming one of the top two licensed producers in Canada by market share, showcasing his effectiveness in driving business growth and market positioning.