Petra (Pay Tra) Shim
About Petra (Pay Tra) Shim
Petra Shim serves as the Director of Marketing - Brand Growth & Commercialization at Decibel Cannabis Company, a position she has held since 2020. She earned her Bachelor's Degree in Criminology and Sociology with High Distinction from the University of Toronto - Woodsworth College.
Work at Decibel Cannabis
Petra Shim has served as the Director of Marketing - Brand Growth & Commercialization at Decibel Cannabis Company since 2020. In this role, she focuses on developing and implementing marketing strategies that enhance brand visibility and drive commercial success. Her position is based in a remote home-office setting, allowing for flexibility in her work environment. Over the past four years, she has contributed to the company's growth in the competitive cannabis market.
Education and Expertise
Petra Shim earned her Bachelor's Degree in Criminology & Sociology from the University of Toronto - Woodsworth College, graduating with High Distinction. Her studies spanned from 2007 to 2011, providing her with a strong foundation in analytical and critical thinking skills. Prior to her university education, she completed her high school education at Pierre Elliott Trudeau High School, where she achieved a Bilingual Certification from 2003 to 2007.
Background
Petra Shim's educational background includes a focus on Criminology and Sociology, which has equipped her with a unique perspective in her marketing role. Her experience in these fields may contribute to her understanding of consumer behavior and market dynamics. She completed her high school education with a bilingual certification, indicating proficiency in both English and French.
Professional Experience
Since joining Decibel Cannabis Company in 2020, Petra Shim has accumulated significant experience in marketing within the cannabis industry. Her role as Director of Marketing - Brand Growth & Commercialization involves overseeing brand development initiatives and commercialization strategies. This experience has positioned her as a key player in driving the brand's market presence.