Deckers Brands
Deckers Brands, founded in 1973, is a retail apparel and fashion company specializing in footwear, apparel, and design, with a team of 4,810 employees and a global presence in over 50 countries.
History
Deckers Brands, founded in 1973, celebrated its 50th anniversary in 2023. The company is headquartered in Goleta, California, and has a significant global footprint with products sold in more than 50 countries and territories. Over the years, Deckers Brands has expanded its portfolio to include well-known brands such as UGG®, Koolaburra®, HOKA®, Teva®, and Sanuk®.
Industry and Specialties
Deckers Brands operates in the Retail Apparel and Fashion industry, specializing in footwear, apparel, design, merchandising, and retail. The company also focuses on eCommerce, innovation, direct-to-consumer strategies, product development, branding, data insights, and strategic planning. This broad range of specialties allows Deckers to cater to both everyday casual lifestyle uses and high-performance activities.
Financial Performance
Deckers Brands reported a 25% increase in revenue to $1.092 billion for the second quarter of fiscal 2024. Additionally, the company increased its fiscal year 2024 revenue guidance to $4.025 billion. HOKA brand net sales rose by 27.3%, while UGG brand net sales increased by 28.1% in the same quarter. Direct-to-Consumer net sales and international net sales saw significant growth, increasing by 38.8% and 33.3%, respectively. The company's gross margin also improved to 53.4% in the second quarter.
Global Presence and Locations
Deckers Brands has a global presence, with regional offices in the United Kingdom and Hong Kong. The company’s global headquarters is LEED certified and located in Goleta, California. Additionally, Deckers has a location in London, England, and products available in more than 50 countries and territories.
Community and Employee Initiatives
Deckers Brands emphasizes holistic wellbeing and the authentic self of every employee. The company offers a wide range of employee benefits, including competitive pay, flexible work arrangements, and health and wellness programs. Deckers also engages in community involvement through initiatives like the Deckers Art of Kindness and Deckers Gives programs.