Elizabeth Hurst
About Elizabeth Hurst
Elizabeth Hurst serves as the Director of Marketing and Ecommerce at DecoArt, where she has implemented innovative strategies to enhance online sales and customer engagement. She has a diverse background in marketing and management, having held various roles in companies such as Sazerac Company, Heaven Hill Brands, and Buffalo Trace Distillery.
Current Role at DecoArt
Elizabeth Hurst serves as the Director of Marketing and Ecommerce at DecoArt. She has held this position since 2021, where she has focused on enhancing the company's online presence and sales. Hurst has implemented innovative ecommerce strategies that have significantly boosted online sales. Her role involves integrating ecommerce platforms with marketing strategies to improve customer engagement.
Previous Experience at DecoArt
Before becoming the Director of Marketing and Ecommerce, Elizabeth Hurst worked at DecoArt as the Marketing Manager from 2019 to 2022. During her tenure, she developed a successful digital marketing campaign that increased brand visibility for the company. Her experience in this role laid the foundation for her current leadership position.
Career Background
Elizabeth Hurst has a diverse career background in marketing and management. She worked at Rebecca Ray Designs as a Buyer for five months in 2019. Prior to that, she was the Visitor Center Manager at Buffalo Trace Distillery from 2008 to 2011. Hurst also held the position of Associate Brand Manager at Sazerac Company from 2011 to 2017 and served as Brand Manager at Heaven Hill Brands for one year in 2017-2018.
Educational Qualifications
Elizabeth Hurst earned her Bachelor of Arts degree from Tulane University, where she studied Anthropology, English, and Spanish from 2000 to 2004. She later pursued a Master of Business Administration at the University of Kentucky, completing her studies in Business and Marketing from 2010 to 2013.
Experience in Retail Management
Earlier in her career, Elizabeth Hurst worked as a Retail Store Manager at Starbucks Coffee Company from 2004 to 2008. This role contributed to her extensive experience in customer service and retail management, which she has applied throughout her marketing career.