Liz Hackney
About Liz Hackney
Liz Hackney is an experienced Account Executive at DecoArt, with a strong background in sales and marketing. She has held various leadership roles at FloraCraft Corp. and Elmer's Products, demonstrating expertise in customer relationship management and strategic business planning.
Work at DecoArt
Liz Hackney has been serving as an Account Executive at DecoArt since 2021. In this role, she focuses on developing customer-specific marketing strategies and sales programs that align with corporate objectives. Her experience in the craft industry supports her efforts in driving sales and enhancing customer relationships.
Previous Experience at FloraCraft Corp.
Liz Hackney held multiple positions at FloraCraft Corp. from 2010 to 2020. She was the Western Zone Sales Manager for five years, followed by two years as Director of Craft Channel Sales. In her last role, she served as National Account Manager for three years. Throughout her tenure, she was recognized for her ability to build effective customer relationships and exceed sales targets.
Education and Expertise
Liz Hackney studied at the College of San Mateo, where she completed her General Education with a focus on Engineering from 1981 to 1983. She specializes in various areas, including leadership and team development, sales recruiting, marketing management, and strategic business planning. Her expertise extends to new product launches and relationship-based sales.
Career at Elmer's Products
Before her time at FloraCraft Corp., Liz Hackney worked at Elmer's Products as a Regional Business Manager from 2006 to 2009. In this position, she developed skills in managing sales teams and executing marketing strategies tailored to regional markets.
Sales and Marketing Skills
Liz Hackney has a proven track record in developing and executing customer-specific marketing and sales programs. She is recognized for her ability to penetrate current and prospective customers, fostering strong relationships that contribute to sales growth. Her skills include new account development and sales management.