Anastasia Sheleg
About Anastasia Sheleg
Anastasia Sheleg serves as the Head of Programmatic Display & Video Ads at DELVE, where she leads a team of over 14 specialists and focuses on programmatic strategy and client relationships. With a background in marketing management and experience in various roles within the industry, she has been instrumental in developing cross-channel strategies since joining DELVE in 2019.
Work at Delve
Anastasia Sheleg currently holds the position of Head of Programmatic Display & Video Ads at Delve, a role she has occupied since 2022. Prior to this, she served as Programmatic Team Lead at Delve from 2019 to 2022. In her current role, she plays a crucial part in managing key client relationships and focuses on programmatic strategy, execution, measurement, and optimization. She leads a team of over 14 specialists in programmatic display and video, ensuring high-quality output. Anastasia collaborates closely with the Head of Paid Search and Head of Paid Social to develop the agency's cross-channel strategy.
Previous Experience
Before joining Delve, Anastasia worked at ARTOX Media as the Manager of Marketing from 2012 to 2017. In this role, she gained valuable experience in marketing management. She also held a position at Delve as a Senior Media Trader for a brief period in 2018 to 2019, where she contributed to the agency's media trading efforts. Her diverse background in marketing and media trading has equipped her with a comprehensive understanding of programmatic advertising.
Education and Expertise
Anastasia Sheleg studied Marketing Management with a focus on Advertising at the Belarusian State Economic University from 2007 to 2013. She also attended ARTOX Academy of Digital Marketing in 2011, where she studied Digital Marketing. Her educational background provides her with a solid foundation in marketing principles and strategies, which she applies in her current role to drive innovative client solutions within the programmatic stack.
Leadership and Strategic Role
In her capacity as Head of Programmatic Display & Video Ads, Anastasia provides strategic leadership and decision-making across programmatic and display offerings. She operates alongside the Head of Media on department planning and actively explores new growth opportunities. Her role involves ensuring that the agency's programmatic strategies are aligned with client needs and market trends, thereby enhancing the overall effectiveness of the agency's advertising efforts.