Caterina Didio Duggan
About Caterina Didio Duggan
Caterina Didio Duggan serves as the Head of Marketing for Canada at Denodo, having previously held various marketing leadership roles at companies like TIBCO and Information Builders. With a background in mathematics from the University of Waterloo, she specializes in aligning marketing strategies with sales and has extensive experience in B2B marketing.
Work at Denodo
Caterina Didio Duggan serves as the Head of Marketing for Canada at Denodo, a position she has held since 2022. Based in Toronto, Ontario, she focuses on developing and executing marketing strategies that align with sales objectives. Her role involves overseeing marketing initiatives that support Denodo's growth in the Canadian market.
Previous Experience in Marketing
Prior to her current role, Caterina held several significant marketing positions. She worked at TIBCO as Global Vertical Demand Generation from 2021 to 2022. Before that, she was with Information Builders, a TIBCO Company, where she served as PMO/Field Marketing for Financial Services & Canada from 2020 to 2021, and as Area Marketing Director from 2012 to 2020. Her career also includes roles at Nortel, Smart IP, and Primus Telecommunications Canada.
Education and Expertise
Caterina Didio Duggan earned a Bachelor of Mathematics (BMath) degree from the University of Waterloo. She has developed expertise in various aspects of marketing, including market development, demand generation, event strategy, product marketing, and pricing and promotions. Her educational background supports her analytical approach to marketing.
Marketing Leadership Skills
Caterina is recognized for her ability to build and manage high-performing marketing teams. She employs a hands-on approach to leadership and is known for her energetic style in B2B marketing roles. Her strategies often involve creatively utilizing multiple marketing channels, including email, direct mail, social media, events, and promotions, to effectively communicate messages.
Career Timeline
Caterina's career spans several decades, beginning in 1992 at Nortel, where she held various marketing roles until 1997. She continued to develop her career at Nortel Networks from 1999 to 2006, followed by positions at Smart IP and Primus Telecommunications Canada. Her experience encompasses a range of marketing functions across different companies and industries.