Deseret Management Corporation
Deseret Management Corporation oversees a diverse portfolio of businesses including media, hospitality, insurance, and digital services, with operations focused on serving the interests of The Church of Jesus Christ of Latter-day Saints.
Services
Deseret Management Corporation (DMC) offers a diverse array of services through its subsidiaries. Bonneville Communications and its advertising agency Boncom specialize in experience design, branding, media buying, marketing, analytics, research, and strategy. Deseret Digital Media connects communities through platforms like KSL.com and Utah.com, expanding its reach both regionally and globally. Temple Square Hospitality Corporation provides dining and hospitality services to visitors of Utah's largest tourist attraction, Temple Square, serving over 600,000 guests annually.
Founders
Deseret Management Corporation was founded in 1964. Since then, various branches of the corporation have been established, including Deseret News which has been serving as a trusted news source for over 170 years since its inception. Beneficial Life, another key component, was founded in 1905 and is known as the oldest life insurance company in the Intermountain West.
Products
Deseret Management Corporation's product portfolio spans several industries. The Deseret Book Company, founded in 1866, provides content and lifestyle products including books, music, film, and home decor to members of The Church of Jesus Christ of Latter-day Saints. Deseret News delivers news and insights through its website, app, newspapers, and magazine. The Radiant Foundation, with initiatives like The Spirituality Project and Faith & Media, promotes God-centered spirituality. Beneficial Life offers life insurance products and services.
History
Deseret Management Corporation has a rich history dating back to 1964 with the founding of various entities that have grown under its umbrella. Bonneville International, part of DMC, was founded in 1964 and operates 21 radio stations and the premier television station KSL-TV in Salt Lake City. Deseret News has been operating for over 170 years. Deseret Book Company, established in 1866, caters to the lifestyle and content needs of members of The Church of Jesus Christ of Latter-day Saints. Beneficial Life, founded in 1905, has a notable history of meeting policy owner requests during the 1929 stock market crash and economic depression.