Fred Anderson
About Fred Anderson
Fred Anderson is a Sales Director with over 20 years of experience in the enterprise software, hardware, and infrastructure markets. He currently works at Devo and has held various sales leadership roles at notable companies including Aruba, IBM, and Riverbed Technology.
Current Role at Devo
Fred Anderson serves as the Sales Director at Devo, a position he has held since 2023 in the San Francisco Bay Area. In this role, he focuses on developing channel strategies and driving growth through regional value-added resellers (VARs), global system integrators (SIs), and solution partners. His responsibilities include working cross-functionally with marketing, engineering, and sales teams to deliver value to customers and partners.
Previous Experience at Aruba
Fred Anderson has extensive experience at Aruba, a Hewlett Packard Enterprise company, where he held multiple roles over several years. He served as the North America Sales Director for Security Channels from 2017 to 2019, and as Channel Sales Director for the Central Area from 2014 to 2016. Additionally, he worked as an Enterprise Account Manager from 2009 to 2014 and as the NA Inside Sales Director from 2016 to 2017.
Sales Leadership Background
Fred Anderson has over 20 years of experience in sales leadership within the enterprise software, hardware, and infrastructure markets. His previous roles include Regional Sales Manager at Silver Peak Systems and IBM Internet Security Systems, as well as Vice President of Sales at Phosphorus Cybersecurity Inc. He has also worked as a Business Coach and Consulting Manager at Eclipse Information Systems.
Education and Certifications
Fred Anderson holds a Bachelor's degree in Finance from the University of Maryland Global Campus, which he completed from 1988 to 1991. He is also certified as a Certified Information Systems Security Professional (CISSP) by (ISC)2, indicating his expertise in information security.
Coaching and Team Management
In his roles, Fred Anderson utilizes primal leadership techniques and individualized coaching to manage and support his sales teams. He emphasizes the importance of releasing the full potential of data to help customers protect their organizations effectively.