Justin Lascelle
About Justin Lascelle
Justin Lascelle is a Senior UX Designer specializing in Design Systems at Dice, where he has worked since 2021 in Denver, Colorado. He has a diverse background in design, having held various roles at notable companies including RED Digital Cinema and Weedmaps, where he contributed to significant advancements in user experience and design processes.
Work at Dice
Justin Lascelle has been serving as a Senior UX Designer in Design Systems at Dice since 2021. In this role, he has contributed significantly to the user experience design process. He has mapped out a complex quality assurance flow, improving clarity in the user journey. Additionally, he developed a method to measure key performance indicators (KPIs) using estimate complexity points, which enhanced workload management and progress tracking. Lascelle also created an automated system to manage design requests and distribute work through weekly sprints, streamlining the design process. His mentorship of junior designers has further contributed to their professional development within the organization.
Previous Experience
Prior to his current position at Dice, Justin Lascelle held several roles in the design field. He worked as a Senior Interactive Designer at MATTER from 2011 to 2012. He then served as Creative Director at RED Digital Cinema from 2012 to 2015, where he played a key role in introducing the world's first 4K player and 8K capable camera. Lascelle also worked as a UI Designer at Starz for six months in 2019. His experience includes a position as Senior Manager of Enterprise Client Experience at Spectrum Enterprise from 2020 to 2021 and as Creative Director at Vinyl Me, Please from 2017 to 2018.
Education and Expertise
Justin Lascelle earned a Bachelor of Fine Arts (BFA) in Electronic Media Arts Design from the University of Denver, completing his studies from 2004 to 2008. His educational background has provided him with a strong foundation in design principles and practices. Lascelle's expertise spans various aspects of user experience and interface design, with a focus on creating user-centric solutions. He has experience in both agile and waterfall product design processes, demonstrating adaptability in different project environments.
Achievements
Throughout his career, Justin Lascelle has achieved notable milestones in the design industry. While at Weedmaps, he contributed to the company's nomination for a Crunchie award in the 'Best App' category in 2016. He also reformed the UX department at Weedmaps by transitioning the Product Design process from waterfall to agile, which enhanced scalability and designer involvement. At RED Digital Cinema, he formed the first internal creative services team, known as PROPAGANDA, which influenced the company's outward-facing communications. His work has consistently focused on improving user experience and design processes.