Disney Star
Disney Star, headquartered in Mumbai, Maharashtra, is a leading company in the Broadcast Media Production and Distribution industry, known for its extensive television broadcasting and digital content, including the popular streaming platform Disney+ Hotstar.
Company Overview
Disney Star operates in the Broadcast Media Production and Distribution industry. It is classified as a very large enterprise with a team size of 3,477 employees. The company has its headquarters in Mumbai, Maharashtra, and additional locations in Bengaluru, Karnataka; Chennai, Tamil Nadu; Gurgaon, Haryana; and Kolkata, West Bengal. Disney Star specializes in television broadcasting and digital content, producing over 20,000 hours of original content annually across various genres.
Content Production
Disney Star produces a diverse range of content, including general entertainment, sports, films, infotainment, kids, and lifestyle programming. The company reaches more than 700 million viewers each month, delivering content in nine different languages through its extensive television network. Additionally, Disney Star operates Disney+ Hotstar, a streaming platform that has transformed entertainment consumption in India, offering over 100,000 hours of TV shows and movies in 18 languages.
Sports Broadcasting
The Star Sports Network, a division of Disney Star, includes seventeen channels dedicated to broadcasting both domestic and international sports. It covers premier sporting events such as the TATA Indian Premier League, International Cricket Council matches, and the Pro Kabaddi League. The 17th season of the TATA IPL on Disney Star set a record with 16.8 crore unique viewers on its opening day, and the Tata IPL 2024 achieved 1276 crore minutes of watch time.
Innovative Programs
Disney Star is known for its innovative initiatives, such as the Star Writers Program, which aims to shape the future of storytelling. The company also launched Star Studios in 2008, focusing on the development of Hindi and regional language films. Notably, the film 'Munjya' grossed over 125 crores worldwide and is part of the Maddock Supernatural Universe. Star Gold is set to present the world TV premiere of 'Munjya' on August 24.
Digital Transformation
Disney+ Hotstar has significantly impacted the digital landscape in India. It allows users to download content on Wi-Fi for offline viewing, addressing high data costs. The platform was recognized as Apple TV's App of the Year for India in 2016 and has become one of the most downloaded apps in the country. Disney Star's Distillery serves as an intelligence center for data-driven business decisions, leveraging technology to enhance operational efficiency.