Christina Henderson
About Christina Henderson
Christina Henderson serves as the Director at Diversified Communications HQ in New York, New York, a position she has held since 2019. She has a strong background in event management and marketing, with previous roles at Formula4 Media and MKTG INC.
Work at Diversified Communications
Christina Henderson has served as Director at Diversified Communications since 2019. In this role, she manages strategic relationships with senior-level key customers, vendors, partners, and associations that are critical to business operations. Her tenure at Diversified Communications has included a previous position as Event and Sales Manager from 2018 to 2019, where she contributed to the company's event management and sales strategies.
Education and Expertise
Christina Henderson earned her Bachelor's degree from Columbia University, studying from 2006 to 2010. She is currently pursuing a Master of Arts degree in Advertising at the University of Texas at Austin, which she began in 2012. This educational background has equipped her with a strong foundation in communication and marketing principles.
Background in Event Management
Prior to her current role, Christina worked at Formula4 Media, LLC as Promotions Director from 2014 to 2018. She also held the position of Senior Account Executive at the same company from 2016 to 2018. Additionally, she gained experience as an Event Marketing Manager for Nike Running at MKTG INC in 2012. These roles have contributed to her expertise in event management and marketing.
Achievements in Event Management
Christina Henderson led a team that achieved the highest attendee satisfaction score for The Running Event in 2021, surpassing all previous years. She also successfully drove the sales team to exceed expected revenue by over 20% in 2021 for The Running Event and Running Insight. These accomplishments highlight her effectiveness in managing events and driving sales growth.
Early Career Experience
In her early career, Christina held various positions at The University of Texas at Austin. She served as an Athletics Media Intern in 2011 for three months and as Cross Country/Track Manager for five months in the same year. These roles provided her with foundational experience in sports management and media relations.