Mary Lou Cummings
About Mary Lou Cummings
Mary Lou Cummings is an Account Executive at Diversified Communications, where she has successfully secured significant sales and increased representation for various products in the beverage industry. With a strong background in wine education and sales, she has held various roles in reputable organizations and has achieved multiple certifications in international wine trade.
Work at Diversified Communications
Mary Lou Cummings has been serving as an Account Executive at Diversified Communications since 2020. In this role, she is responsible for securing exhibitors for major international events, including Vinexpo America, Vinexpo Paris, and Vinexpo Asia. Cummings has successfully increased the representation of domestic producers of spirits and Ready to Drink products for the Drinks America expo by 200%. Her work focuses on building relationships with exhibitors and enhancing the visibility of various brands in the wine and spirits industry.
Education and Expertise
Mary Lou Cummings has a diverse educational background. She studied at The Wharton School, where she achieved a Masters Certification in Business, Management, Marketing, and Related Support Services from 2007 to 2008. She also holds a Bachelor of Science degree in Education & Music from the University of Valley Forge. Additionally, Cummings completed a Certification in International Wine Trade at CFPPA - Beaune in 2018 and earned a Level 2 Award in Wine & Spirits from the Wine & Spirit Education Trust in 2019.
Professional Background
Prior to her current role, Mary Lou Cummings held various positions in the wine and spirits industry. She worked as a Relationship Manager at Dun & Bradstreet from 2012 to 2014, focusing on Strategic Alliances in the Eastern US and Canada. She also served as a Relationship Manager at Thomson Reuters for a year in 2015 to 2016. Other roles include Sales Associate at Swigg Real Wine and Wine Educator at City Wine Tours, where she engaged with customers and promoted wine education.
Sales Achievements
Mary Lou Cummings has demonstrated significant sales capabilities throughout her career. Notably, she secured $350,000 in sales of exhibit space over four months by taking over the booking of exhibits from Italian producers for Vinexpo America on short notice. Her ability to adapt and deliver results under pressure has contributed to her success in the competitive wine and spirits sector.
Conference Moderation and Industry Engagement
In addition to her sales roles, Mary Lou Cummings has participated in industry events as a moderator. She moderated 'The Buzz' conference sessions, featuring internationally recognized wine and spirits experts. This involvement highlights her commitment to engaging with industry leaders and enhancing her knowledge and network within the wine and spirits community.