Brad Baldwin
About Brad Baldwin
Brad Baldwin serves as the Vice President of Media at Diversified, where he focuses on fostering a collaborative culture and optimizing processes for profitability. With a background in operations and account management, he emphasizes employee satisfaction and client-centric strategies in the media industry.
Current Role at Diversified
Brad Baldwin serves as the Vice President of Media at Diversified, a position he has held since 2022. In this role, he leads the Media Business Unit, focusing on optimizing processes and resources to enhance profitability. He emphasizes the importance of employee satisfaction and client-centric approaches while maintaining ownership of profit and loss (P&L) responsibilities. His leadership aims to create a collaborative and performance-driven culture that empowers teams and drives growth within the media sector.
Previous Experience at Diversified
Prior to his current role, Brad Baldwin held several positions at Diversified. He worked as an Account Executive from 2021 to 2022, where he focused on client engagement and service delivery. Before that, he served as Senior Director of Operations from 2020 to 2021, overseeing operational strategies. His career at Diversified began with a role as Program Manager at Technical Innovation, a subsidiary of Diversified, from 2015 to 2016, where he contributed to project management in the Greater Atlanta Area.
Education and Expertise
Brad Baldwin earned a Bachelor of Science degree in Business/Corporate Communications from Kennesaw State University, where he studied from 2006 to 2009. He furthered his education by obtaining a Master of Divinity from Fuller Theological Seminary in 2012. His educational background supports his expertise in strategic development and execution, particularly in the media industry.
Leadership Philosophy
Brad Baldwin prioritizes creating a collaborative and performance-driven culture within his teams. He believes in empowering employees to enhance job satisfaction and productivity. His leadership approach aligns operational strategies with the goal of delivering tailored solutions that meet and exceed client expectations, thereby driving growth and innovation in the media business unit.