Felix Dürichen
About Felix Dürichen
Felix Dürichen serves as the Head of Brand & Design Europe at DJI and is a co-founder of The Good Shit Company. He is dedicated to reducing global food waste and transforming discarded bread into consumable products.
Work at DJI
Felix Dürichen has been serving as the Head of Brand & Design Europe at DJI since 2016. In this role, he is responsible for overseeing brand strategy and design initiatives across the European market. His tenure at DJI has lasted for eight years, during which he has contributed to enhancing the company's brand presence and design coherence in the region. Based in Frankfurt am Main und Umgebung, Deutschland, he focuses on aligning the brand's vision with customer expectations and market trends.
Education and Expertise
Felix Dürichen studied at Stauffenbergschule in Frankfurt am Main, where he achieved the qualification of Werbekaufmann from 1996 to 1998. He furthered his education at Blackpool School of Art in England, obtaining a Bachelor of Arts (BA) in Graphic Design from 1999 to 2002. His educational background provides a solid foundation for his expertise in brand and design, which he has applied throughout his career in various roles.
Background
Felix Dürichen has a diverse professional background in the creative industry. He began his career at D'Arcy as an Art Assistant from 1998 to 1999 and later worked as a Werbekaufmann at the same company. He then held the position of Associate Creative Director Art at argonauten G2 from 2007 to 2011 and served as Creative Director Branding & Design at Geometry Global from 2013 to 2016. His extensive experience in branding and design has shaped his approach to his current roles.
Achievements in Sustainable Practices
Felix Dürichen is passionate about reducing global food waste and advocates for sustainable consumption. He co-founded The Good Shit Company in 2024, where he engages in innovative processes that transform discarded bread into consumable products. His work emphasizes the importance of circular economy practices, reflecting his commitment to sustainability and responsible consumption.
Creative Initiatives and Projects
Felix Dürichen has initiated creative projects that focus on fermenting and distilling discarded bread to create spirits. This unique approach not only showcases his creativity but also highlights his dedication to addressing food waste issues. Through these initiatives, he aims to inspire a collaborative movement towards sustainability and innovative uses of food byproducts.