Alex Peckham
About Alex Peckham
Alex Peckham serves as the Head of the Enablement Engineering Team at DMPG - Digital Experience Enablement, where he specializes in analytics solutions and data integration. With a background in Classics from Durham University, he has developed extensive experience in analytics and tag management systems since joining DMPG in 2017.
Current Role at DMPG
Alex Peckham currently serves as the Head of Enablement Engineering Team at DMPG - Digital Experience Enablement. He has held this position since 2022 and is based in London, England. In this role, he leads a team focused on developing and implementing engineering solutions that enhance digital experiences. His responsibilities include overseeing projects related to server-side tagging and customer data platform configurations.
Previous Experience at DMPG
Prior to his current role, Alex Peckham worked at DMPG in various capacities. He was employed as a Digital Analyst from 2017 to 2019, where he gained significant analytics experience by collaborating closely with clients. He then transitioned to the position of Head of Data Integration & Collection from 2021 to 2022, where he designed and maintained data layers. His earlier role as an Analytics & TMS Developer from 2019 to 2021 involved developing solutions for analytics platforms.
Education and Academic Background
Alex Peckham studied at Durham University, where he earned a Bachelor of Arts (BA) degree in Classics and Classical Languages, Literatures, and Linguistics from 2012 to 2015. Prior to this, he attended Bedford School, completing A-Levels in Classics, Classical Civilisation, English, and History from 2001 to 2012. His educational background provided a foundation for his analytical and technical skills.
Technical Skills and Specializations
Alex Peckham specializes in designing and implementing solutions for Adobe and Google analytics platforms. He has developed expertise in server-side tag management systems and is experienced with major TMS platforms, including Google Tag Manager, Tealium iQ, Adobe Launch, and Ensighten. His technical skillset includes the development of Node and Python microservices using AWS Lambda and EC2, which he utilizes to create integrations and enhance data collection processes.
Career Progression and Roles
Alex Peckham's career at DMPG began in 2017, where he initially took on the role of Digital Analyst. His career progressed as he transitioned into various roles, including Analytics & TMS Developer and Head of Data Integration & Collection. In each position, he honed his skills in analytics and data integration, ultimately leading to his current role as Head of Enablement Engineering Team. His journey reflects a consistent focus on analytics and engineering within digital experience enablement.