Jay Mc Carthy

Chief Product Officer @ DMscore

About Jay Mc Carthy

Jay McCarthy serves as the Chief Product Officer at DMscore and has extensive experience in product management and marketing across various companies. He has held multiple leadership roles in organizations such as WebSideStory, Tealium, and Incopro, and has expertise in innovative product methodologies and online privacy.

Current Role at DMscore

Jay McCarthy serves as the Chief Product Officer at DMscore, a position he has held since 2020. In this role, he is responsible for overseeing product development and strategy, focusing on innovative methodologies to enhance product offerings. His experience in Agile environments allows him to foster strong communication and collaboration within the team. McCarthy has reunited with former colleagues Rand Schulman and Peter Wells at DMscore, contributing to a cohesive leadership dynamic.

Previous Experience in Product Management

McCarthy has extensive experience in product management, having held various leadership roles at notable companies. He was Vice President of Product Management at WebSideStory Inc from 2002 to 2004 and later served as Vice President of Privacy and Vice President of Special Projects at the same company. He also worked as Vice President of Product Marketing at Tealium from 2013 to 2015 and at Qubit from 2015 to 2017. His roles have involved developing innovative product strategies and marketing methodologies.

Founding and Leadership Roles

Jay McCarthy founded DemandWorx, where he served as President from 2007 to 2010. His leadership at DemandWorx contributed to the company's growth in the Greater San Diego Area. Additionally, he has acted as an Advisor at InsideUp from 2008 to 2015, where he provided strategic guidance and insights. His entrepreneurial experience complements his extensive background in product and marketing roles.

Background in Engineering and Government Affairs

McCarthy has a background in Network Engineering and Software Engineering, which supports his expertise in product development. He also engages in public speaking and has experience in Government Affairs, allowing him to navigate complex regulatory environments effectively. This combination of technical knowledge and communication skills enhances his capabilities in product leadership.

Expertise in Innovative Methodologies

Jay McCarthy specializes in innovative product and marketing methodologies, including 'Freemium' and 'Lean Startup' approaches. His expertise in Partner Program design and Online Privacy further demonstrates his ability to develop effective strategies that align with market demands. McCarthy's focus on these methodologies has been instrumental in driving product success throughout his career.

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