Coreen Geary
About Coreen Geary
Coreen Geary is an Industry Marketing Director specializing in diagnostics, currently working at DNAnexus. She has extensive experience in marketing across various sectors, including biotechnology and pharmaceuticals, and holds advanced degrees from Western Michigan University.
Current Role at DNAnexus
Coreen Geary serves as the Industry Marketing Director for Diagnostics at DNAnexus. She has held this position since 2024, contributing to the company's marketing strategies in the diagnostics sector. Her role involves overseeing marketing initiatives and ensuring alignment with industry standards and trends.
Previous Experience in Marketing
Coreen Geary has a diverse background in marketing across various organizations. She worked at Genesee Scientific as a Digital Content Marketing Associate for one month in 2024. Prior to that, she held roles such as Senior Sales Campaign Developer at ADP in 2021, and Product Marketing Manager at Exact Sciences in 2021. Her extensive experience includes significant positions at Bronson Healthcare, where she served as Marketing Specialist and Communications Specialist, among others.
Educational Background
Coreen Geary studied at Western Michigan University, where she earned a Master of Arts in Organizational Communication. She also holds dual degrees, a Bachelor of Arts in Public Relations and a Bachelor of Science in Philosophy with an emphasis on Ethics. Additionally, she minored in Journalism and Music, showcasing a well-rounded educational foundation.
Marketing Skills and Expertise
Coreen Geary possesses a strong command of various marketing channels, including paid, earned, social, and owned media. She is proficient in digital marketing strategies, including content creation, paid search, search engine marketing (SEM), and search engine optimization (SEO). Her expertise extends to integrated marketing communications across biotechnology, pharmaceuticals, and molecular diagnostics.
Leadership and Strategic Skills
Coreen Geary demonstrates leadership and strategic skills in managing projects, people, and finances. She has a bias for action that enables effective goal setting and achievement. Her top Clifton Strengths include Strategic, Input, Individualization, Woo, and Positivity, which contribute to her effectiveness in marketing roles.