Vanessa Zheng
About Vanessa Zheng
Vanessa Zheng is a Marketing Operations Analyst with extensive experience in marketing roles across various companies. She has a strong background in data analysis and CRM management, holding two master's degrees from Hult International Business School.
Current Role at DNAnexus
Vanessa Zheng serves as a Marketing Operations Analyst at DNAnexus, a position she has held since 2022. In this role, she focuses on optimizing marketing operation strategies to enhance conversion rates and minimize cost per lead. Vanessa utilizes her expertise in data analysis to derive insights that inform business decisions, contributing to the overall effectiveness of marketing campaigns.
Previous Experience in Marketing
Prior to her current role, Vanessa held several positions in marketing across various organizations. She worked at Micro-Tracers, Inc. as a Marketing Associate from 2020 to 2022, and at Anresco Laboratories in the same capacity from 2019 to 2020. Additionally, she served as a Research Analyst at Fashion Community Week for three months in 2018. These experiences provided her with a solid foundation in marketing operations.
Education and Academic Background
Vanessa Zheng studied at Hult International Business School, where she earned a Master of Business Administration (MBA) in Business Administration and Management from 2017 to 2018. She furthered her education at the same institution, obtaining a Master of Business Analytics from 2018 to 2019. This academic background equips her with a strong understanding of business and analytics, which she applies in her marketing roles.
Expertise in CRM Systems
Vanessa has extensive expertise in managing customer relationship management (CRM) systems, specifically HubSpot and Salesforce. Her skills in these platforms enable her to streamline marketing operations effectively. She has developed marketing dashboards using Salesforce and Tableau, enhancing visibility into marketing performance and revenue generation.
Long-term Experience in Marketing
Before her roles in the United States, Vanessa worked at Global Blue as an Associate in Marketing Services for Eastern China from 2010 to 2016. This six-year experience in Shanghai provided her with valuable insights into marketing strategies in a different cultural context, contributing to her diverse skill set in the field.