Alec Schaefer
About Alec Schaefer
Alec Schaefer serves as the Senior Manager of Consumer Insights at Dollar Shave Club, where he has worked since 2021. Based in Los Angeles, he leverages data to inform product development and marketing strategies.
Work at Dollar Shave Club
Alec Schaefer has been serving as the Senior Manager of Consumer Insights at Dollar Shave Club since 2021. In this role, he focuses on gathering and analyzing consumer data to inform the company's strategic direction. His work supports various aspects of the business, including product development, brand marketing, and customer experience. Dollar Shave Club operates as a subsidiary of Unilever and is known for its subscription-based model for personal care products. Schaefer's contributions are essential for understanding consumer behavior and preferences within the competitive landscape of the grooming industry.
Education and Expertise
Alec Schaefer earned a Bachelor of Business Administration with a focus on Marketing from California State University, Fullerton. He completed his degree from 2011 to 2015, gaining foundational knowledge in marketing principles and business strategies. This educational background equips him with the skills necessary to analyze consumer behavior and apply insights effectively in his role at Dollar Shave Club. His expertise in consumer insights is pivotal for driving data-informed decisions within the organization.
Background
Alec Schaefer is based in Los Angeles, California, where he has developed his career in consumer insights. Since joining Dollar Shave Club, he has played a significant role in shaping the company's approach to understanding its customer base. His focus on data analysis and consumer behavior has positioned him as a key contributor to the company's marketing and product strategies. Schaefer's work reflects a commitment to leveraging insights for enhancing customer experiences and driving business growth.