Jinghuan Liu Tervalon
About Jinghuan Liu Tervalon
Jinghuan Liu Tervalon serves as the Director of Consumer Insights at Dollar Shave Club, where she leads a team focused on driving growth for the brand. With extensive experience in consumer insights across various industries, she has previously held positions at The Coca-Cola Company, Pharmavite, and Dragon Rouge, among others.
Current Role at Dollar Shave Club
Jinghuan Liu Tervalon serves as the Director of Consumer Insights at Dollar Shave Club, a position she has held since 2023. In this role, she leads a high-performing insights team dedicated to driving growth for the challenger brand under Unilever. Her focus is on building brand relevance, differentiation, and trust through effective consumer and audience segmentation.
Previous Experience at The Coca-Cola Company
Prior to her current role, Tervalon worked at The Coca-Cola Company as a Senior Customer Growth & Insights Manager from 2021 to 2023. During her tenure in Los Angeles County, California, she specialized in global strategic insights, contributing to the company's understanding of consumer behaviors and market trends.
Educational Background
Tervalon studied at Kent State University, where she earned a Master of Arts in Cultural Foundations of Education from 2005 to 2008. She also holds a Bachelor of Arts in Chinese Language and Literature from Fudan University, which she completed from 2001 to 2005. Her educational background supports her expertise in engaging generational and multicultural consumers.
Expertise in Consumer Insights
Jinghuan Liu Tervalon specializes in activating behavioral-science frameworks to disrupt the path to purchase and build consumer habits. She has a strong background in occasion-based marketing strategy and is experienced in synthesizing business insights for annual planning and long-term scenario planning. Her expertise extends to innovation sizing and identifying growth opportunities in the personal care, wellness, and supplements categories.
Professional Journey and Roles
Throughout her career, Tervalon has held various positions that contributed to her expertise in consumer insights. She worked as a Manager of Consumer Insights at Pharmavite from 2014 to 2019 and as an Associate Director at Added Value Shanghai from 2012 to 2013. Additionally, she has experience as a Project Manager & Moderator at New American Dimensions, LLC, and as a Research Associate with the United Nations Development Program.