Marisa Chavez

Lifecycle Marketing Specialist @ Dollar Shave Club

About Marisa Chavez

Marisa Chavez is a Lifecycle Marketing Specialist with a focus on customer engagement and retention strategies. She has experience in both the wine and beauty industries, having worked at Dollar Shave Club and previously at Wine of the Month Club and Artist Couture.

Work at Dollar Shave Club

Marisa Chavez has been employed at Dollar Shave Club as a Lifecycle Marketing Specialist since 2022. In this role, she focuses on developing and implementing strategies to enhance customer engagement and retention. Her expertise in lifecycle marketing allows her to create targeted campaigns that effectively reach customers at various stages of their journey, contributing to the overall growth and success of the brand.

Previous Experience at Wine of the Month Club

Prior to her current position, Marisa Chavez worked as an Email Marketing Coordinator at Wine of the Month Club from 2021 to 2022. During her tenure, she gained valuable experience in the wine industry, focusing on email marketing strategies to engage customers and promote products. Her role involved crafting targeted email campaigns aimed at increasing customer retention and driving sales.

Background in the Beauty Industry

Marisa Chavez has a strong background in the beauty industry, having served as the Social Media and Marketing Manager at Artist Couture from 2016 to 2021. In this position, she managed social media platforms and marketing initiatives for a startup cosmetics company. Her work involved creating brand awareness and engaging with customers through various digital channels, contributing to the brand's growth in a competitive market.

Education and Expertise

Marisa Chavez earned her Bachelor of Business Administration (BBA) in Marketing from Boise State University, where she studied from 2012 to 2016. Her academic background provides her with a solid foundation in marketing principles and strategies. This education, combined with her professional experience, has equipped her with the skills necessary to excel in lifecycle marketing and customer engagement.

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