DoubleVerify
DoubleVerify provides digital advertising solutions focused on improving ad quality and effectiveness through advanced features like fraud prevention and brand safety, supported by a transactional SaaS model.
Services
DoubleVerify provides comprehensive solutions for brands, agencies, marketplaces, and publishers to enhance the quality and effectiveness of digital advertising. The company offers capabilities in fraud prevention, brand safety, viewability, connected TV (CTV), measurement and analytics, performance, programmatic advertising, social media ad verification, AI-driven activation, and retail media optimization.
Fraud Prevention and Brand Safety
DoubleVerify operates a dedicated Fraud Lab and Semantic Science team to formulate advanced solutions for mitigating fraud and ensuring brand safety in digital advertising. These efforts help clients safeguard their advertising investments and maintain their brand integrity across various digital platforms.
Insights and Thought Leadership
DoubleVerify hosts a variety of thought leadership initiatives, including insights, events, webinars, and the publication of annual global insights reports. These resources provide industry stakeholders with critical data and trends related to digital advertising effectiveness and emerging issues.
Commitment to Transparency
DoubleVerify is committed to transparency and privacy, maintaining a dedicated Trust Center to inform and support their clients. This initiative reflects the company's dedication to building trust and openness within the digital advertising industry.
Growth Strategy
DoubleVerify employs a multi-vector growth strategy focused on customer growth, global expansion, product innovation, exploring new channels, and strategic mergers and acquisitions. This strategic approach has led to strong growth and profitability, with consistent high year-over-year revenue growth and EBITDA margins.