Drapr
Drapr, based in Berkeley, CA, enhances online apparel shopping by allowing users to try on clothing virtually, increasing brand revenue by up to 14% and offering seamless integration with platforms like Shopify.
Company Overview
Founded in 2012, Drapr is a Berkeley, CA-based company with a team of 7 individuals operating in the consumer industry, specifically focusing on home and personal sub-industries. Drapr is a part of Y-Combinator's S20 batch and has garnered support from LVMH's investment arm. The company is known for its innovative solution that allows shoppers to try on clothing online, aiming to boost revenue for apparel brands.
Technology and Integration
Drapr uses advanced technology to drape clothing on statistically generated bodies, providing unique fit representations for every body type, garment size, and pose. The solution integrates directly into brand themes via the Drapr App, requiring no developer input. It is compatible with major eCommerce platforms like Shopify and offers a simple three-step integration process that minimizes operational burden.
Impact on Apparel Brands
Apparel brands using Drapr's service can see a revenue increase of up to 14%. The platform also includes personalized analytics instrumentation that allows brand stores to create custom A/B tests and track performance. A notable case study demonstrated that Drapr's system boosted customer confidence for Mizzen+Main, resulting in a 23% increase in conversion rates.
Client Partnerships
Drapr works with notable brands such as Untuckit, Mizzen+Main, and 7Diamonds. These partnerships highlight the platform's effectiveness in the market and its ability to meet the needs of various esteemed apparel brands. By integrating Drapr, these companies can offer customers an enhanced online shopping experience.
Geographical Presence
Drapr operates out of Berkeley, CA, and serves regions including the United States, America/Canada, with options for remote and partly remote operations. This wide geographical presence demonstrates Drapr's flexibility and ability to cater to a diverse market.