Matthew Colella
About Matthew Colella
Matthew Colella serves as an Account Executive at Drive Social Media, where he manages substantial advertising budgets and leads numerous client meetings. He has a background in business development and account management, with prior experience at Cloud Nurdz.
Work at Drive Social Media
Matthew Colella has been serving as an Account Executive at Drive Social Media since 2022. In this role, he manages a substantial monthly advertising budget that exceeds $250,000 across various platforms, including Meta, Google, and TikTok. He leads over 50 client-facing meetings each month, where he presents quarterly results and discusses strategic changes with clients. His responsibilities include acting as a liaison between advertising clients and an internal team of creatives and data analysts, ensuring effective communication and project execution.
Previous Experience at Cloud Nurdz
Before joining Drive Social Media, Matthew Colella worked at Cloud Nurdz for four years. He started as a Business Development Representative from 2017 to 2018, where he focused on building client relationships in the Los Angeles Metropolitan Area. He then advanced to the position of Senior Account Executive from 2018 to 2021, where he continued to develop client accounts and manage advertising strategies.
Education and Expertise
Matthew Colella studied Liberal Arts and Sciences at Belmont University, where he earned a Bachelor of Science degree. He also attended Santa Monica College, further enhancing his educational background. His academic training supports his expertise in managing advertising campaigns and client relations in a dynamic marketing environment.
Creative Process Management
In his current role, Matthew oversees the creative process from brainstorming to final edit and upload. This includes managing various aspects such as copywriting, videography, photography, and graphic design. His involvement ensures that the creative output aligns with client expectations and advertising goals.
Analytics and Strategy Development
Matthew assists the analytics team in determining targeted audience segments, making budget adjustments, and modifying strategies based on performance data. He also identifies upsell opportunities for clients through services like full-service branding, web development, and email marketing, enhancing the overall value provided to clients.