Charles Flanagan
About Charles Flanagan
Charles Flanagan is the Marketing Operations Lead at dscout, bringing extensive experience in digital marketing and demand generation. He previously held leadership roles at Zappi and Building Engines, Inc., and has a strong background in vendor management and operational excellence.
Current Role at dscout
Charles Flanagan serves as the Marketing Operations Lead at dscout, a position he has held since 2023. In this role, he focuses on enhancing marketing operations through the utilization of Agile Marketing methodologies. His work involves optimizing processes and ensuring effective lead management, contributing to the overall efficiency of marketing strategies within the organization.
Previous Experience at Zappi
Before joining dscout, Charles Flanagan worked at Zappi as the Director of Growth Marketing from 2019 to 2023, and briefly as the Director of Marketing Operations in 2023. During his tenure, he was responsible for driving growth initiatives and managing marketing operations, which included overseeing digital marketing channels and demand generation programs.
Educational Background
Charles Flanagan studied at Bentley University, where he earned a Bachelor of Science degree in Marketing and Information Technology. His education spanned from 1998 to 2002, providing him with a solid foundation in marketing principles and technological applications in the field.
Career History and Expertise
Charles Flanagan has a diverse career in marketing, having held various positions across multiple organizations. His experience includes roles such as Digital Marketing Manager at Courion Corporation, Director of Inbound & Lead Generation at Building Engines, and Marketing Manager at Aspen Systems. He possesses advanced expertise in vendor management, data compliance, and operational excellence, which enhances his effectiveness in marketing operations.
Specializations and Skills
Charles Flanagan specializes in lead spring and routing, ensuring efficient lead management processes. He has advanced knowledge in managing digital marketing channels and demand generation programs. His skills in optimizing relationships with external partners further contribute to his effectiveness in marketing roles.