Kate Johnson
About Kate Johnson
Kate Johnson serves as the Vice President of Marketing at dscout and has extensive experience in marketing leadership roles across various companies. She co-authored 'Millennial Reboot' and is recognized for her effective team management and ability to scale organizations.
Work at dscout
Kate Johnson serves as the Vice President of Marketing at dscout. She has held this position since 2023, contributing to the company's marketing strategies and initiatives. Her role involves overseeing marketing operations and driving growth through effective demand generation tactics.
Previous Experience in Marketing
Before joining dscout, Kate Johnson held several significant marketing roles. She worked at OpenSesame as the Interim Head of Demand Marketing for three months in 2023. Prior to that, she was with Bombora, where she served as Sr. Director of Growth Marketing and Sales Development from 2019 to 2021, and later as Vice President of Growth from 2021 to 2022. Additionally, she worked at Integrate Inc. as Director of Demand Orchestration from 2018 to 2019 and held various positions at PointRoll, a TEGNA company, including Marketing Strategist and Senior Digital Project Manager.
Education and Expertise
Kate Johnson earned her MBA in Finance and Marketing from the Haslam College of Business at the University of Tennessee, where she studied from 2009 to 2010. She also holds a B.S. in Sport Management with a focus on Marketing from the University of Dayton. Her educational background supports her extensive experience in marketing and demand generation.
Coaching and Leadership Style
Kate Johnson considers herself a coach when leading teams, focusing on support and encouragement to help team members reach their full potential. She emphasizes disciplined execution and resourcefulness in her leadership approach, which has been recognized by her peers and colleagues.
Authorship and Publications
Kate Johnson is the author of 'Millennial Reboot: Our Generation's Playbook for Professional Growth,' which she co-authored and is available on Amazon. She has been involved in GreenLit Consulting as an author since 2013, contributing insights on professional development and growth strategies.