Pete Cooper

Director, Go To Market Execution @ DSP Concepts

About Pete Cooper

Pete Cooper serves as the Director of Go To Market Execution at DSP Concepts, a position he has held since 2021. With extensive experience in program management and business development, he has previously worked at companies such as Lucid Motors and Better Place, focusing on the automotive and electric vehicle sectors.

Work at DSP Concepts

Pete Cooper has served as the Director of Go To Market Execution at DSP Concepts since 2021. In this role, he is responsible for overseeing strategies that drive market entry and partner engagement. His work is focused on enhancing the company's position within the automotive and electric vehicle sectors, leveraging his extensive experience in managing complex embedded software systems and connectivity.

Previous Experience at Lucid Motors

Before joining DSP Concepts, Pete Cooper held multiple roles at Lucid Motors. He served as Senior Director of Programs from 2019 to 2021, where he managed various projects and initiatives. Prior to that, he was the Director of Software and Software Program Management from 2015 to 2019, overseeing software development and program management efforts within the company.

Education and Expertise

Pete Cooper earned a Master of Science in Management from the Stanford University Graduate School of Business in 2008. He also holds a Bachelor of Science in Mechanical and Nuclear Engineering from Carnegie Mellon University, obtained in 1987. His expertise includes managing complex embedded software systems, government funding, and commercialization of technology in both early-stage and mature businesses.

Background in Business Development

Cooper has a significant background in business development, particularly during his tenure at Better Place. He held various roles, including Director of Program Management and Head of Business Development, from 2008 to 2013. His experience spans multiple regions, including Greater China and the United States, where he focused on market entry strategies and partner development.

Skills in Strategic Growth and Manufacturing Management

Pete Cooper has demonstrated skills in strategic business growth, particularly through acquisition due diligence and post-merger integration. He also has a background in manufacturing management, specifically in metal fabrication and related processes, which complements his expertise in the automotive and electric vehicle sectors.

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