Adel Alrais
About Adel Alrais
Adel Alrais serves as the Vice President of Corporate Communications & Protocol at du, where he has held various roles since 2008. He focuses on enhancing the telecom experience and positioning du as a leader in the UAE's digital transformation.
Current Role at du
Adel Alrais currently serves as the Vice President of Corporate Communications & Protocol at du, a position he has held since 2021. In this role, he focuses on enhancing the company's communication strategies and protocols, contributing to the overall corporate image and stakeholder engagement. His strategic vision aims to position du as a trusted enabler of connectivity and growth within the Emirates Integrated Telecommunications Company (EITC).
Previous Experience at du
Adel Alrais has extensive experience at du, having held multiple positions since 2008. He began as the Corporate Events & Sponsorship Manager and progressed to Senior Manager of Marketing Communications, focusing on digital marketing and entertainment. He later served as Senior Director of Commercial Communication and Senior Director of Marketing Communications before becoming Vice President of Marketing Communications - Enterprise Solutions. His tenure at du spans over a decade, showcasing his commitment to the company's growth and innovation.
Education and Expertise
Adel Alrais has a strong educational background in business and engineering. He studied Business Administration at Transylvania University, earning a BA from 2000 to 2003. He also attended Vanderbilt University for Electrical Engineering for one year. Additionally, he completed Executive Programs at Harvard Business School in Driving Digital Strategies in 2018. His education is complemented by a TGM from INSEAD in Business Administration and Management, achieved in 2016.
Career Background
Before his extensive career at du, Adel Alrais worked at Paris Gallery LLC as Divisional Manager for Watches & Accessories in 2004. He also held the position of Senior Marketing Manager at Etisalat for a brief period in 2008. His diverse background in marketing and communications has equipped him with the skills necessary to innovate the telecom experience through unique communication strategies.
Strategic Contributions
In his various roles at du, Adel Alrais has played a strategic role in positioning the company as a key player in the UAE's digital transformation. His focus on innovating the telecom experience through effective communication strategies has contributed to du's reputation as a leader in the telecommunications sector. His efforts aim to enhance connectivity and support growth across the Emirates.