Ahmed Zaki
About Ahmed Zaki
Ahmed Zaki serves as the Vice President of Brand & Marketing Communications at du, where he has worked since 2017. With a strong background in marketing and communications, he has held various roles at du and Tarek Nour Communications, demonstrating expertise in campaign management and brand development.
Current Role at du
Ahmed Zaki serves as the Vice President of Brand & Marketing Communications at du, a position he has held since 2017. In this role, he oversees the strategic direction of brand initiatives and marketing communications. His responsibilities include enhancing customer engagement and loyalty through sustainable campaigns. Zaki's leadership is pivotal in shaping the corporate image and ensuring that marketing efforts align with the company's objectives.
Previous Experience at du
Ahmed Zaki has a substantial history with du, having held multiple positions from 2006 to 2017. He began as Senior Manager of Events & Sponsorship, then progressed to Senior Marketing Communications Manager, followed by Senior Director of Live Communications. His tenure at du involved managing various aspects of sponsorship, events, and channels communications, contributing to the company's marketing strategies over the years.
Career Background in Communications
Prior to his extensive career at du, Ahmed Zaki worked at Tarek Nour Communications in various roles from 1996 to 2005. His positions included Marketing Event Coordinator, Manager of Events, Head of Events, and Group Account Director. This experience provided him with a solid foundation in event management and marketing communications, which he has applied throughout his career.
Education and Expertise
Ahmed Zaki holds a Master's degree in Mass Communication/Media Studies from Cairo University, which he completed in 1998. He also earned a Bachelor of Business Administration from Ain Shams University in 1994. His educational background supports his expertise in trade marketing, corporate image management, and internal communications, contributing to his effective management of brand strategies.
Financial Management and Campaign Success
Ahmed Zaki has a proven track record in managing substantial annual budgets, often exceeding several hundred million dollars. He ensures strict adherence to budgetary constraints while orchestrating successful campaigns. His focus on leveraging globalization and technology has enhanced brand identity and created significant brand value, demonstrating his capability in driving organizational success.