Surajit Ghosh
About Surajit Ghosh
Surajit Ghosh is the Director of Customer Value Management at du, where he has worked since 2020. He has extensive experience in financial analysis, profitability management, and marketing strategy, having previously held various positions at du and Vodafone India.
Current Role at du
Surajit Ghosh currently holds the position of Director - Customer Value Management at du, a role he has occupied since 2020. In this capacity, he focuses on enhancing customer value through strategic initiatives and effective management of product portfolios. His responsibilities include driving growth in Net Promoter Score (NPS) for tariffs and pricing, as well as overseeing outbound communication strategies. Ghosh collaborates with various teams, including channels, customer experience, and business intelligence, to create market value and improve customer satisfaction.
Previous Experience at du
Surajit Ghosh has extensive experience at du, having worked in multiple roles since 2011. He served as Manager-Premium & Value Market from 2011 to 2013, followed by a position as Senior Manager - Customer Value Management from 2013 to 2015. He later took on the role of Senior Marketing Manager & Product Lead from 2015 to 2020. Throughout his tenure, Ghosh contributed to the development of marketing strategies that emphasized digital channels and aimed to enhance revenue from data and voice product verticals.
Experience at Vodafone India
Before joining du, Surajit Ghosh worked at Vodafone India in various capacities. He began as a Sr. Executive in customer service operations from 2001 to 2006, followed by a role as Assistant Manager for Postpaid Usage and Retention from 2007 to 2010. He then advanced to the position of Deputy Manager, Acquisition Head from 2010 to 2011. His experience at Vodafone involved managing customer service operations and driving acquisition strategies.
Education and Expertise
Surajit Ghosh holds a Bachelor of Business Administration (BBA) from Annamalai University, which he completed from 1997 to 2000. Additionally, he earned a Bachelor's degree from the Institute of Hotel Management Catering Technology & Applied Nutrition in Kolkata from 1998 to 2001. Ghosh possesses deep expertise in financial analysis and profitability management of product portfolios. He has demonstrated skills in budgeting, forecasting, and managing product lines to ensure consistent year-over-year growth.
Achievements in Customer Value Management
Throughout his career, Surajit Ghosh has established a proven track record in driving incremental revenues through effective base management and customer segmentation. He has successfully developed marketing strategies that focus on digital channels, enhancing revenues from various product verticals. His efforts have contributed to significant improvements in customer satisfaction and loyalty, as evidenced by his work in driving growth in Net Promoter Score (NPS) for tariffs and pricing.