Tamer M.
About Tamer M.
Tamer M. is a Senior Manager of Consumer Fixed Marketing at du in Dubai, United Arab Emirates, where he has worked since 2017. He has a strong background in marketing and product management, with previous roles at du and LINKdotNET, and holds an MBA from the University of Melbourne.
Work at du
Tamer M. has been with du for a significant period, currently serving as Senior Manager Consumer Fixed Marketing since 2017. His responsibilities include leading the creation and management of Above The Line (ATL), Below The Line (BTL), and digital marketing campaigns. He plays a crucial role in developing and executing the consumer fixed roadmap and value propositions, which are essential for achieving a 6% annual growth target in the consumer fixed segment. Prior to his current role, Tamer worked as Manager Mobile Data from 2009 to 2010 and as Team Leader IT Infrastructure from 2006 to 2009, contributing to various aspects of the company's operations.
Education and Expertise
Tamer M. holds a Master of Business Administration (M.B.A.) from the University of Melbourne, which he completed from 2008 to 2011. He further enhanced his management skills by studying at Harvard, where he achieved the ManageMentor Manager certification from 2013 to 2014. His educational background in Electronics and Communications includes a Bachelor's degree from Cairo University, obtained from 1992 to 1997. This combination of education and experience equips him with a strong foundation in both technical and managerial aspects of marketing.
Background
Before joining du, Tamer M. worked at LINKdotNET as a Platform Manager for seven years, from 1999 to 2006, in Cairo, Egypt. His early career included significant experience in IT infrastructure and management, which he gained during his tenure at du as Team Leader IT Infrastructure. This diverse background in technology and marketing has shaped his approach to consumer marketing strategies and campaign management.
Achievements
In his current role at du, Tamer M. has successfully developed and executed IPTV and Over-The-Top (OTT) content strategies tailored to meet customer needs. He conducts market research to inform strategic marketing decisions, which helps improve customer retention. His leadership in marketing campaigns has contributed to the overall growth and success of the consumer fixed segment at du.