Dynata
Dynata operates the world's largest first-party data platform, providing insights, activation, and measurement services through a global panel of nearly 70 million consumers and business professionals.
World's Largest First-Party Data Platform
Dynata operates the world's largest first-party data platform, focusing on insights, activation, and measurement. This platform enables businesses and organizations to gather detailed and actionable data from a vast audience. By using first-party data, Dynata ensures that the information collected is of the highest quality and reliability, which is essential for rigorous market research and business intelligence.
Market Research Data Collection
Dynata provides a global panel consisting of nearly 70 million consumers and business professionals dedicated to market research. This expansive panel allows businesses to tap into diverse demographics and gain insights that are representative of various market segments. The company employs automated data-hygiene and anti-fraud technology, ensuring that the data collected is accurate and reliable. This rigorous approach to data quality helps clients make informed decisions using trustworthy data.
Comprehensive Data Services
Dynata offers a range of services designed to meet different client needs, such as audience finding, survey building, data connection, audience activation, creative testing, advertising effectiveness, and reporting & analytics. These services support various industry sectors, including market research, consulting, and healthcare. Dynata's flexible service model accommodates different levels of client engagement, from self-service options to full-service project execution, ensuring that clients can choose the level of support that best fits their requirements.
Connected Data Services
Dynata's connected data services provide integration of first-, second-, and third-party data to deliver comprehensive insights. The company has been awarded a patent for its connected data capabilities, which enable the integration of disparate data sets. This technology allows clients to achieve a more holistic view of their target markets and develop more effective strategies by combining various data sources.
Global Consumer Trends Reports
Dynata publishes global consumer trends reports, offering analyses of economic, social, and consumer behavior. These reports provide valuable insights into how different factors influence consumer decisions and market dynamics. By analyzing trends across multiple regions and demographics, Dynata helps clients stay informed about the latest developments and adapt their strategies accordingly.