R.J. Smith
About R.J. Smith
R.J. Smith serves as the Vice President of Sales for Bracing and Supports at Dynatronics, where he has worked since 2022. With a background in marketing and sales management at various companies, including Breg and Pfizer, he has a strong track record in product development and revenue generation in the orthopedic marketplace.
Work at Dynatronics
R.J. Smith currently serves as the Vice President of Sales, Bracing and Supports at Dynatronics, a position he has held since 2022. Prior to this role, he worked as Vice President of Customer Experience at the same company from 2020 to 2022. Both positions are based in Carlsbad, California. In his current role, he focuses on driving sales strategies and enhancing the company's product offerings in the bracing and supports segment.
Previous Experience at Breg
R.J. Smith has extensive experience at Breg, where he held multiple positions from 2013 to 2020. He served as Marketing Director for Billing Solutions from 2013 to 2015, followed by roles as Director of Product Marketing from 2017 to 2019, and Senior Director of Corporate Training and Education from 2019 to 2020. His tenure at Breg involved significant contributions to product marketing and corporate training initiatives.
Education and Expertise
R.J. Smith holds a Master of Business Administration from Pepperdine University's George L. Graziadio School of Business and Management, where he studied Management and Marketing. He also earned a Bachelor of Science degree in Biology from the University of California, Los Angeles. His educational background supports his expertise in marketing and sales within the healthcare and orthopedic sectors.
Career Background in Pharmaceutical and Consumer Goods
R.J. Smith began his career in the pharmaceutical industry, working for Pfizer in various roles, including Territory Manager and Associate Professional Marketing Manager from 1998 to 2005. He also worked at Johnson & Johnson as an Associate Product Manager for Visine from 2005 to 2007. His experience includes managing sales territories and marketing strategies in both pharmaceutical and consumer goods sectors.
Achievements in Product Development and Sales
R.J. Smith has a proven track record of generating significant revenue through product launches in the orthopedic marketplace, including over $15 million from flagship products in the Knee and Hip categories. He has led initiatives that optimized product offerings, including a project that reduced SKUs by 33%, resulting in substantial savings in distribution space. His strategic partnerships and sales methodology development have also contributed to organizational success.