Cheryl Stookes
About Cheryl Stookes
Cheryl Stookes - Chief Revenue Officer
Cheryl Stookes holds the title of Chief Revenue Officer, bringing over 20 years of experience in B2B technology sales across Canada and the US. Her roles have included serving at notable companies like Softchoice, SHI, Lenovo, and AWS. Cheryl's extensive background underpins her strategic insight and leadership capabilities in driving revenue growth and market expansion.
Cheryl Stookes' Expertise in B2B Technology Sales
Cheryl Stookes' career spans two decades in the B2B technology sales sector. Her experience covers various dimensions of the industry across prominent organizations such as Softchoice, SHI, Lenovo, and AWS. Cheryl's expertise is evidenced through her leadership roles, where she has been instrumental in driving sales and revenue strategies, managing complex sales operations, and overseeing diverse teams.
Cheryl Stookes' Role at Softchoice
During her tenure at Softchoice, Cheryl Stookes led all marketing and partner program functions. She was responsible for managing demand generation, portfolio marketing, communications, and digital initiatives. Her leadership ensured that Softchoice's marketing strategies were aligned with the company’s overall business objectives, driving substantial growth and engagement with partners.
Author of 'The Token Woman: A Guide to Thriving as a Female Leader in Sales'
In October 2020, Cheryl Stookes published her book 'The Token Woman: A Guide to Thriving as a Female Leader in Sales.' The book addresses the challenges and opportunities faced by women in sales leadership roles, providing insights and practical advice for navigating the industry. Cheryl's publication is a testament to her commitment to empowering female leaders in the sales domain.
Advocacy for Inclusion, Diversity, and Equity
Cheryl Stookes is a passionate advocate for inclusion, diversity, and equity. Her advocacy extends to her role as an adviser to the Women in Technology (WIT) network, a global non-profit organization. Through her work with WIT, Cheryl supports initiatives that promote gender diversity and inclusion within the technology sector, driving efforts to create a more equitable and inclusive industry environment.