Lucas Lupatini
About Lucas Lupatini
Lucas Lupatini is a Senior Performance Analyst at EBANX, where he focuses on generating enterprise demand for Global Payments products. He has a background in growth analysis and marketing, with previous roles at Juno, i-Cherry, and Beauty Date.
Current Role at EBANX
Lucas Lupatini currently holds the position of Analista de Performance Sênior at EBANX, a role he has occupied since 2022. In this capacity, he plays a significant role in generating enterprise demand for Global Payments products, which are central to the company's offerings. His responsibilities include understanding customer behaviors to prioritize action plans and advance accounts through the sales funnel. He is also tasked with enhancing the visibility of data by scaling the account prioritization process within his team.
Previous Experience at EBANX
Prior to his current role, Lucas served as Analista de Growth Sênior at EBANX from 2020 to 2022. During this time, he focused on managing the quality and transition of leads and opportunities to ensure effective sales processes. He reported project performance directly to senior managers and directors, emphasizing key metrics and outcomes that contributed to the company's growth.
Career History at Juno and Beauty Date
Before joining EBANX, Lucas worked at Juno as Analista de Growth Sênior from 2018 to 2020. His role involved strategies aimed at growth and customer engagement. Additionally, he was employed at Beauty Date as Analista de Growth from 2015 to 2017, where he designed and configured customer journeys tailored to different client profiles, further enhancing his expertise in growth strategies.
Early Career at i-Cherry
Lucas began his career at i-Cherry, where he held multiple positions. He worked as Estagiário de Links Patrocinados from 2012 to 2013, followed by roles as Analista de Performance from 2013 to 2014 and Analista de Processos from 2014 to 2015. These early experiences provided him with a strong foundation in performance analysis and process management.
Education and Qualifications
Lucas holds a Master of Business Administration (MBA) in Marketing e Mídias Digitais from ISAE, which he completed from 2018 to 2020. He also earned a Bachelor's degree in Journalism from Universidade Federal do Paraná, where he studied from 2010 to 2014. His educational background supports his analytical skills and understanding of market dynamics.