Marlon Garcia
About Marlon Garcia
Marlon Garcia is a Content Analyst currently working at EBANX in Curitiba, Paraná, Brazil. He has extensive experience in marketing and content strategy, having held various roles in companies such as Pipefy, Grupo Boticário, and Blue Service.
Work at EBANX
Marlon Garcia has been employed at EBANX as a Content Analyst since 2021. In this role, he has developed and implemented a B2B content strategy aimed at lead generation through contact acquisition and engagement. His responsibilities include collaborating with internal teams to execute project pillars and ensuring the quality of strategies from start to finish. Marlon also regularly presents and communicates with client teams, engaging with stakeholders who possess varying levels of digital marketing knowledge.
Previous Experience in Marketing and Analysis
Prior to his current position at EBANX, Marlon Garcia held several roles in marketing and analysis. He worked at Pipefy as a Campaign Performance Analyst for five months in 2019 and later as a Product Marketing Analyst for eight months in the same year. He also served as a Marketing Analyst at Blue Service for eleven months from 2018 to 2019. Additionally, he was an Inbound Marketing Analyst at Proxys Group for four months in 2020 and a Communication Assistant at Grupo Boticário for nine months from 2020 to 2021.
Educational Background
Marlon Garcia has a diverse educational background in design and marketing. He studied at Universidade Tecnológica Federal do Paraná, where he earned a Bachelor's degree in Graphic Design from 2010 to 2016. He pursued further education at FAE Centro Universitário, obtaining a postgraduate degree in Marketing Management from 2018 to 2020. Additionally, he participated in an academic exchange program at Óbuda University in 2014, focusing on design for eleven months.
Design Experience
Marlon Garcia has experience in design, having worked as a Designer at Clickright for one year from 2015 to 2016 and at Escoteiros do Brasil for one year from 2017 to 2018. These roles contributed to his skill set in visual communication and design, complementing his marketing and analytical expertise.
Contributions to Digital Marketing
At EBANX, Marlon Garcia has contributed to the integration of new digital channels and formats into the customer journey as part of the Global Demand Generation Team. His work focuses on enhancing customer engagement and optimizing marketing strategies through innovative digital solutions.